Marketing
Health & Wellness, Financial Services, and Politics; Meta’s new ‘Sensitive Categories’ list comes with punishing restrictions…
Health & Wellness, Financial Services and Politics: Meta’s new ‘Sensitive Categories’ list comes with increasingly punishing restrictions… TLDR? I hear you… long blogs with technical terms and bad news about your ads are necessary but not the happiest of reading! The good news? We do have a way to mitigate the impact of these changes…
Read MoreUSP is a bust… It’s all about your customer’s buying journey
USP is a bust… It’s all about your customer’s buying journey How many times have you been told you need to work on your USPs? They’re probably on your website somewhere, back in the 00’s they’d be emblazoned on a wall in the office <cringe>, but is that really what makes someone buy from you? …
Read More3 Tips for Spring Cleaning Your Lead Generation
3 Tips For Spring Cleaning Your Lead Generation Strategy When it comes to keeping things fresh for your audience there are always opportunities to refine, enhance and streamline your communication. With Springtime fully upon us, it’s the perfect time to dust off the winter blues and freshen up the content while you evaluate what’s…
Read MoreWhat are the Best Facebook Ad Posting Times?
What are the Best Facebook Ad Posting Times? There’s a lot of speculation about what the ideal posting time is for Facebook content. There may be conflicting information about what days are the best for posting; some digital marketing agencies suggest posting on Facebook at the weekends for optimum ROI, whereas others will suggest avoiding…
Read MoreShould I Install the Facebook Pixel?
Should I Install the Facebook Pixel? What is the Facebook Pixel? Facebook Pixel is an analytics tool that helps you understand your target audience and what they’re looking for. It does this by allowing you to measure the effectiveness of your advertising by the actions people take on your website. Facebook Pixel sends you signals…
Read MoreWhich Lookalike Audiences Should you be Using in Facebook Ads?
Which Lookalike Audiences Should you be Using in Facebook Ads? What are Lookalike Audiences? Successfully targeting your Facebook advertising can be a tricky business, but one sure-fire way of doing it is by creating Facebook Lookalike audiences. Lookalike audiences are tools that give you the ability to find new people that are likely to be interested in…
Read MoreBest Practices for Effective Facebook Video Ads
Best Practices for Effective Facebook Video Ads It pays dividends for businesses to think carefully about their Facebook advertising strategy. This is well-documented, and if they are to achieve any sort of success and ROI, a business can’t afford to advertise on Facebook blindly, without thinking about their goals, strategy, and audience. However, some of…
Read MoreHow Much Do Facebook Ads Cost, and Do They Have Value?
How Much Do Facebook Ads Cost, and Do They Have Value? The Cost of Advertising on Facebook If you have ever wondered what the best way to advertise on Facebook is, and whether it’s worth putting your time, effort and ad spend into such an endeavor, you are not alone. Many businesses have questioned how…
Read MoreEvery Facebook Ad Size and Spec you Need to Know
Every Facebook Ad Size and Spec you Need to Know Advertising your Business on Facebook in 2020 Facebook advertising has been a crucial part of many businesses marketing strategies. As we well know, Facebook ads are tremendous assets to have in your digital marketing efforts. These ads, coupled with understanding Facebook ad objectives, sales funnels,…
Read MoreUnderstanding Facebook Advertising Objectives
Understanding Facebook Advertising Objectives What are Facebook Advertising Objectives? Facebook advertising campaigns involve creating and distributing a range of advertisements in the hope that people will interact with, or click your ad. But really, just how successful is a Facebook ad campaign if users aren’t doing what you want them to do? That’s where Facebook…
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