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Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel?

What is the Facebook Pixel?

Facebook Pixel is an analytics tool that helps you understand your target audience and what they’re looking for.

It does this by allowing you to measure the effectiveness of your advertising by the actions people take on your website. Facebook Pixel sends you signals that give you accurate insight into your audience’s behaviors and preferences, so in turn, you can tailor your Facebook advertising to them.

It’s also completely free of charge. If you’re running Facebook ads, you’ll want to ensure you install Pixel, if you haven’t already.

Why Should You Use Facebook Pixel?

With online retail becoming ever more popular, especially as brick-and-mortar shops are hard to access at the moment, it’s more important than ever to boost your online sales.

You can use the data sent from Facebook Pixel to build custom audiences on Facebook. When you create Facebook ad campaigns, you can use these audiences to laser-target the people who are most likely to convert and buy from you.

Facebook Pixel provides extremely powerful audience building and tracking options as well as conversion rates, measurement and revenue reporting, and analyzing your sales funnel.

Digital Marketing Engine supports Pixel integration and will create Facebook advertising campaigns and retargeting campaigns to get your ideal customers buying from you.

How to Create your Facebook Pixel

Each Pixel has its own, unique 15-digit ID which you should install on every page that you want to track on your site. You can either generate your code through Facebook Ads Manager or Business Manager. You can create up to 100 Pixels with the Facebook Business Manager.

Once it’s created, you need to install Facebook Pixel. When that’s done, every time someone takes action on your website, such as putting an item in their basket or making a purchase, Pixel receives these actions so you’ll be able to reach those customers again through future Facebook ads.

What are the Advantages of Facebook Pixel?

Understanding your audience much better

Facebook Pixel will give you insight into both your current and potential customers. Pixel gives you access to Facebook Analytics, which will help you identify browsing and purchasing activity.

Appeal to quick shoppers

Facebook Pixel can help you to identify who your “quick shoppers” are. These are customers who want to quickly look at prices and reviews to make their purchasing decisions. Using this data can help you decide which Facebook ad formats are best to use to target these particular buyers, for example using formats like Collection or Carousel ads, which help them browse multiple products at once.

Identify shoppers who prefer taking their time

Data from Facebook Pixel will also help you discover which customers like taking their time to browse through products until they find something that really resonates with them. You can then use this information to show them more of what you have to offer.

Relevant engagement that helps you effectively carry out retargeting campaigns

Facebook Pixel sends you signals that help you retarget customers with ads for products or services they’ve looked at in the past or showed an interest in. The tool also allows you to target higher-value customers, with similar traits, through building custom audiences and Facebook Lookalike audiences and use these to influence buying behavior.

Lets you promote your physical store location

Although many shoppers are going online at the moment, there will always be those who prefer to shop in physical stores. Your Facebook Pixel data can help you create ads for items that you sell in your brick-and-mortar shop, including information on store location, opening hours and pricing information.

Need Help with Facebook Ads?

Here at Digital Marketing Engine, we can help you integrate Facebook Pixel into landing pages that will appeal to your target audience. Why risk doing it yourself when we have the experience and scalability to create winning ad campaigns for you?

Speak to us today to find out how we can help you.