USP is a bust… It’s all about your customer’s buying journey

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USP is a bust… It’s all about your customer’s buying journey How many times have you been told you need to work on your USPs?  They’re probably on your website somewhere, back in the 00’s they’d be emblazoned on a wall in the office <cringe>, but is that really what makes someone buy from you? …

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What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times? There’s a lot of speculation about what the ideal posting time is for Facebook content. There may be conflicting information about what days are the best for posting; some digital marketing agencies suggest posting on Facebook at the weekends for optimum ROI, whereas others will suggest avoiding…

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Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel? What is the Facebook Pixel? Facebook Pixel is an analytics tool that helps you understand your target audience and what they’re looking for. It does this by allowing you to measure the effectiveness of your advertising by the actions people take on your website. Facebook Pixel sends you signals…

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Best Practices for Effective Facebook Video Ads

Best Practices for Effective Facebook Video Ads

Best Practices for Effective Facebook Video Ads It pays dividends for businesses to think carefully about their Facebook advertising strategy. This is well-documented, and if they are to achieve any sort of success and ROI, a business can’t afford to advertise on Facebook blindly, without thinking about their goals, strategy, and audience. However, some of…

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How Much Do Facebook Ads Cost, and Do They Have Value?

How Much Do Facebook Ads Cost

How Much Do Facebook Ads Cost, and Do They Have Value? The Cost of Advertising on Facebook If you have ever wondered what the best way to advertise on Facebook is, and whether it’s worth putting your time, effort and ad spend into such an endeavor, you are not alone. Many businesses have questioned how…

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Every Facebook Ad Size and Spec you Need to Know

Every Facebook Ad Size and Spec you Need to Know

Every Facebook Ad Size and Spec you Need to Know Advertising your Business on Facebook in 2020 Facebook advertising has been a crucial part of many businesses marketing strategies. As we well know, Facebook ads are tremendous assets to have in your digital marketing efforts. These ads, coupled with understanding Facebook ad objectives, sales funnels,…

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Understanding and Mastering the Facebook Ads Sales Funnel

Understanding and Mastering the Facebook Ads Sales Funnel

Understanding and Mastering the Facebook Ads Sales Funnel What is a Facebook Sales Funnel? Any business can advertise on Facebook. With a combination of effective lead generation strategies, organic posts and well-planned Facebook ads, this form of advertising can be incredibly rewarding financially. But it’s not as simple as just putting content out there; you need to…

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Key Tips for E-Commerce Facebook Advertising

Key Tips for E-Commerce

Key Tips for E-Commerce Facebook Advertising E-Commerce Facebook Ads Social media websites are consistently changing their algorithms to personalise what users see on their news feeds. So if you want to use Facebook to boost your e-commerce sales, consider Facebook ads. But how can a business ensure continued success through Facebook advertisements? As an e-commerce…

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Do Facebook Ads Work for Small Businesses?

Facebook Ads Work for Small Businesses

Do Facebook Ads Work for Small Businesses? Small Business Facebook Ads You may be wondering whether, as a small business, you can truly reap the benefits of Facebook advertising. If you’ve scoured the web for new ways to market your business online, you’ll likely have come across the idea of Facebook business advertising. Facebook ads…

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Benefits of Facebook Advertising

Facebook Advertising

Benefits of Facebook Advertising What is Facebook Advertising? Advertising your business on Facebook can be a valuable tool in reaching potential customers. It’s one thing to interact with people about your business, products and services, but Facebook ads go a long way in reaching other users who otherwise may not be aware of what you’re…

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