USP is a bust... it's all about the client's buying journey.

USP is a bust… It’s all about your customer’s buying journey

blog header image for USP Is a Bust... Why your client's buying journey is where you need to focus

USP is a bust… It’s all about your customer’s buying journey How many times have you been told you need to work on your USPs? They’re probably on your website somewhere, back in the 00’s they’d be emblazoned on a wall in the office <cringe>, but is that really what makes someone buy from you? …