3 key things that Meta has updated in May 2023 that affect your ads

meta updated your ad account, here's what you need to know

Ads been feeling a bit wonky lately? Whenever there’s a wobble, or quality of your leads dips without reason, you can be sure that Meta is up to something in the background.   With little interest with fixing the many glitches, or improving overall performance, their developer team seems hellbent on keeping advertisers on their toes…

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Why the sales funnel’s days as a marketing model are numbered

Why the sales funnel’s days as a marketing model are numbered As a representation of the customer journey, the sales funnel is well past its sell-by date. Potential replacements include the messy middle, the bow tie and the flywheel   Dinosaur reconstruction can be a tricky game. If they weren’t lucky enough to find the fossilised…

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