blog header image for USP Is a Bust... Why your client's buying journey is where you need to focus

USP is a bust… It’s all about your customer’s buying journey

USP is a bust… It’s all about your customer’s buying journey How many times have you been told you need to work on your USPs?  They’re probably on your website somewhere, back in the 00’s they’d be emblazoned on a wall in the office <cringe>, but is that really what makes someone buy from you? …
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Blog Title: Lead Generation Strategy

3 Tips for Spring Cleaning Your Lead Generation

3 Tips For Spring Cleaning Your Lead Generation Strategy When it comes to keeping things fresh for your audience there are always opportunities to refine, enhance and streamline your communication.   With Springtime fully upon us, it’s the perfect time to dust off the winter blues and freshen up the content while you evaluate what’s…
Read More
What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times? There’s a lot of speculation about what the ideal posting time is for Facebook content. There may be conflicting information about what days are the best for posting; some digital marketing agencies suggest posting on Facebook at the weekends for optimum ROI, whereas others will suggest avoiding…
Read More
Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel? What is the Facebook Pixel? Facebook Pixel is an analytics tool that helps you understand your target audience and what they’re looking for. It does this by allowing you to measure the effectiveness of your advertising by the actions people take on your website. Facebook Pixel sends you signals…
Read More
Which Lookalike Audiences Should you be Using in Facebook Ads?

Which Lookalike Audiences Should you be Using in Facebook Ads?

Which Lookalike Audiences Should you be Using in Facebook Ads? What are Lookalike Audiences? Successfully targeting your Facebook advertising can be a tricky business, but one sure-fire way of doing it is by creating Facebook Lookalike audiences. Lookalike audiences are tools that give you the ability to find new people that are likely to be interested in…
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Best Practices for Effective Facebook Video Ads

Best Practices for Effective Facebook Video Ads

Best Practices for Effective Facebook Video Ads It pays dividends for businesses to think carefully about their Facebook advertising strategy. This is well-documented, and if they are to achieve any sort of success and ROI, a business can’t afford to advertise on Facebook blindly, without thinking about their goals, strategy, and audience. However, some of…
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Generating UTMs for Tracking Traffic

How to Build UTMs Wondering where that sale came from? Tracking is the hardest part of any marketing campaign because people don’t behave in a way that makes it easy.  We plan campaigns with a journey that looks like this:   Ad-> Landing Page -> Checkout -> Purchase success page   but the reality is…
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Paid Social Campaign Manager

Paid Social Campaign Manager Fully Remote opportunity The Job: We’re looking for a Paid Social Campaign Manager to join our UK based (but 100% remote) Advertising Agency.  If you’re a social media expert (Facebook, Google, TikTok ads!) who loves to learn, has great ideas and enjoys working with a collaborative team, then this is for…
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blog header image for USP Is a Bust... Why your client's buying journey is where you need to focus

USP is a bust… It’s all about your customer’s buying journey

USP is a bust… It’s all about your customer’s buying journey How many times have you been told you need to work on your USPs?  They’re probably on your website somewhere, back in the 00’s they’d be emblazoned on a wall in the office <cringe>, but is that really what makes someone buy from you? …
Read More
Blog Title: Lead Generation Strategy

3 Tips for Spring Cleaning Your Lead Generation

3 Tips For Spring Cleaning Your Lead Generation Strategy When it comes to keeping things fresh for your audience there are always opportunities to refine, enhance and streamline your communication.   With Springtime fully upon us, it’s the perfect time to dust off the winter blues and freshen up the content while you evaluate what’s…
Read More
What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times? There’s a lot of speculation about what the ideal posting time is for Facebook content. There may be conflicting information about what days are the best for posting; some digital marketing agencies suggest posting on Facebook at the weekends for optimum ROI, whereas others will suggest avoiding…
Read More
Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel? What is the Facebook Pixel? Facebook Pixel is an analytics tool that helps you understand your target audience and what they’re looking for. It does this by allowing you to measure the effectiveness of your advertising by the actions people take on your website. Facebook Pixel sends you signals…
Read More
3 Tips for Spring Cleaning Your Lead Generation Strategy

3 Tips For Spring Cleaning Your Lead Generation Strategy

When it comes to keeping things fresh for your audience there are always opportunities to refine, enhance and streamline your communication.   With Springtime fully upon us, it’s the perfect time to dust off the winter blues and freshen up the content while you evaluate what’s working and iron out inefficiencies.

Speak to your audience where they are at in their journey. 

1 message to a mass audience is like throwing spaghetti at the wall.  Sure, some will stick, but it still just makes a mess!   Everytime you write a post, ad, blog or email, stop and think WHO it is for.   Segment your audience for ads as you would your email; the most engaged, most educated in your offer, to those who have just found you and don’t quite know what it’s all about yet…

Follow the awareness journey to get the highest qualified leads at the best price;

Desire -> Problem -> Solution -> Product -> You/Your Brand

Recycle  / Reuse / Repurpose your content.  

Time spent creating content is time spent wisely if you’re creating the kind of content that, a) takes people through the above 5 level journey and, b) seeds more content and thus saves you time, energy and money.  Not to mention that clever content creation means better ad results, more organic traffic, engagement and shares.   It’s the backbone of great marketing AND helps people who are not your ideal client to realise that themselves and move on so you don’t spend time on the wrong leads.

1 blog = 5 social posts, 5 story posts, 3 Reels (more, if you have good background content!) AND a press release!

Not only that, but you can resurface, freshen up and reuse the same content months or years later, too!

Read, engage, ask questions - be SOCIAL!

Getting people to listen is more than just being everywhere or shouting louder.  No matter how much you spend on your ad campaigns, leads won’t come through in the volume you want if your message isn’t speaking to them directly.

Clear, simple points that give them the information they need to be interested!

How do you find it?

Research.  The unsexy truth about great marketing is that it is 80% research and 20% output.

Want to advertise to 40yr old women?  Read their magazines, read the blog posts, influencer posts, TV shows, films and books that appeal successfully to that age group.

 

Note the language, tone, humour…   that’s how you’ll get noticed, and get qualified leads.