blog header image for USP Is a Bust... Why your client's buying journey is where you need to focus

USP is a bust… It’s all about your customer’s buying journey

USP is a bust… It’s all about your customer’s buying journey How many times have you been told you need to work on your USPs?  They’re probably on your website somewhere, back in the 00’s they’d be emblazoned on a wall in the office <cringe>, but is that really what makes someone buy from you? …
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Blog Title: Lead Generation Strategy

3 Tips for Spring Cleaning Your Lead Generation

3 Tips For Spring Cleaning Your Lead Generation Strategy When it comes to keeping things fresh for your audience there are always opportunities to refine, enhance and streamline your communication.   With Springtime fully upon us, it’s the perfect time to dust off the winter blues and freshen up the content while you evaluate what’s…
Read More
What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times? There’s a lot of speculation about what the ideal posting time is for Facebook content. There may be conflicting information about what days are the best for posting; some digital marketing agencies suggest posting on Facebook at the weekends for optimum ROI, whereas others will suggest avoiding…
Read More
Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel? What is the Facebook Pixel? Facebook Pixel is an analytics tool that helps you understand your target audience and what they’re looking for. It does this by allowing you to measure the effectiveness of your advertising by the actions people take on your website. Facebook Pixel sends you signals…
Read More
Which Lookalike Audiences Should you be Using in Facebook Ads?

Which Lookalike Audiences Should you be Using in Facebook Ads?

Which Lookalike Audiences Should you be Using in Facebook Ads? What are Lookalike Audiences? Successfully targeting your Facebook advertising can be a tricky business, but one sure-fire way of doing it is by creating Facebook Lookalike audiences. Lookalike audiences are tools that give you the ability to find new people that are likely to be interested in…
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Best Practices for Effective Facebook Video Ads

Best Practices for Effective Facebook Video Ads

Best Practices for Effective Facebook Video Ads It pays dividends for businesses to think carefully about their Facebook advertising strategy. This is well-documented, and if they are to achieve any sort of success and ROI, a business can’t afford to advertise on Facebook blindly, without thinking about their goals, strategy, and audience. However, some of…
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Generating UTMs for Tracking Traffic

How to Build UTMs Wondering where that sale came from? Tracking is the hardest part of any marketing campaign because people don’t behave in a way that makes it easy.  We plan campaigns with a journey that looks like this:   Ad-> Landing Page -> Checkout -> Purchase success page   but the reality is…
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Paid Social Campaign Manager

Paid Social Campaign Manager Fully Remote opportunity The Job: We’re looking for a Paid Social Campaign Manager to join our UK based (but 100% remote) Advertising Agency.  If you’re a social media expert (Facebook, Google, TikTok ads!) who loves to learn, has great ideas and enjoys working with a collaborative team, then this is for…
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blog header image for USP Is a Bust... Why your client's buying journey is where you need to focus

USP is a bust… It’s all about your customer’s buying journey

USP is a bust… It’s all about your customer’s buying journey How many times have you been told you need to work on your USPs?  They’re probably on your website somewhere, back in the 00’s they’d be emblazoned on a wall in the office <cringe>, but is that really what makes someone buy from you? …
Read More
Blog Title: Lead Generation Strategy

3 Tips for Spring Cleaning Your Lead Generation

3 Tips For Spring Cleaning Your Lead Generation Strategy When it comes to keeping things fresh for your audience there are always opportunities to refine, enhance and streamline your communication.   With Springtime fully upon us, it’s the perfect time to dust off the winter blues and freshen up the content while you evaluate what’s…
Read More
What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times? There’s a lot of speculation about what the ideal posting time is for Facebook content. There may be conflicting information about what days are the best for posting; some digital marketing agencies suggest posting on Facebook at the weekends for optimum ROI, whereas others will suggest avoiding…
Read More
Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel? What is the Facebook Pixel? Facebook Pixel is an analytics tool that helps you understand your target audience and what they’re looking for. It does this by allowing you to measure the effectiveness of your advertising by the actions people take on your website. Facebook Pixel sends you signals…
Read More
Every Facebook Ad Size and Spec you Need to Know

Every Facebook Ad Size and Spec you Need to Know

Advertising your Business on Facebook in 2020

Facebook advertising has been a crucial part of many businesses marketing strategies. As we well know, Facebook ads are tremendous assets to have in your digital marketing efforts. These ads, coupled with understanding Facebook ad objectives, sales funnels, and what a Facebook ad agency does, will allow you to harness their true potential.

Another key thing to pay attention to is how Facebook changes and adapts. As a social media site as well as a huge platform for businesses to target leads and, in many cases, direct buyers, it is constantly pushing the envelope of what draws people in.

There are always going to be new Facebook ad formats gradually rolled out, more frequently than the site interface changes. With these new types of Facebook ads, come new sizes and specs to be aware of. New interfaces could mean that the ideal Facebook ad sizes and dimensions change. Not capitalizing on these might hinder your social media campaigns altogether.

With that in mind, it begs the question, how do you know which Facebook ad specs, sizes, and dimensions will work, based on your business, goals, audience, and targets?

Hopefully, the mini Facebook ads guide we have compiled below will help you pinpoint the ideal dimensions to use when creating your campaigns.

Facebook Image Ad Sizes

Your customers are going to need visually appealing, attractive imagery of products before they buy from you. Therefore, if you want to grab their attention straight away, using Facebook ad imagery that reflects your brand in a unique way will go a long way.

Creating Facebook image ads can be challenging, with different display formats (mobile, tablet, or desktop), destinations (Messenger, newsfeed, etc.) calling for their own ideal Facebook ad image size.

Facebook ad images all have a consistent recommended size of 1200x168 pixels, with some variations in terms of aspect ratios. Image ads on Facebook can appear in the right column (only on desktops), the main newsfeed, search results, instant articles, stories and Facebook Marketplace.

For story images, the aspect ratio should be 1.91:1 as an ideal size, while the best aspect ratio for all other Facebook image ads should be 9:16-16:9.

It’s clear to see that all Facebook ad images all have a consistent recommended size, with some aspect ratio variations. Also bear in mind that Facebook text-in-image rules that images and videos which consist of greater than 20% text may experience reduced delivery.

Facebook Video Ad Sizes

Anyone advertising on Facebook should primarily prioritize mobile before other formats. There are different recommendations in terms of aspect ratios, to maximize desktop and mobile compatibility.

Facebook video ads can appear in the newsfeed, Facebook Marketplace, in stories, or instant articles. They can also appear during a stream of content directly on Facebook.

Facebook video feeds should not be confused with newsfeed videos or in-stream videos. When a user clicks a video in their newsfeed, the video opens up in a player that features other video feeds below. These ads appear in those other video feeds.

With all video Facebook ads, the video should have the highest possible resolution to be uploaded. As with images, the aspect ratios still stand between 9:16-16:9, except for Facebook video stories, which have a ratio of 1.91-9:16.

Facebook Carousel Ad Sizes

Facebook carousel ads let you showcase up to 10 images or videos in one advert, without taking users to a separate page. They can appear in either feeds, the right column, Marketplace, Messenger, instant articles, or the Facebook Audience Network.

All carousel ads have a recommended resolution of 1080x1080 pixels, at a ratio of 1:1, with a maximum image file size of 30MB. With Facebook carousel stories, the minimum width is 500 pixels, with the maximum amount of cards being 3, rather than 10.

Facebook Collection Ad Sizes

Facebook collection ads make it easier for users to browse and purchase directly using Facebook. A collection ad typically includes an image or video in the cover, with several product images.

Vertical images can be cropped to ratios of 1:1. But the recommended size is 600x600 pixels for collection ads.

Need More Advice from a Facebook Agency?

It’s all well and good knowing these ideal Facebook ad specs and sizes, but what’s arguably more important is knowing what to put in your ads. It’s not as simple as starting a Facebook ad campaign and hoping for the best; going into ads blindly won’t guarantee you an ROI.

However, booking in a call with Digital Marketing Engine might just be the difference between a tangible ROI and a testing ad budget without any guaranteed results.

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