Archive for May 2021
What are the Best Facebook Ad Posting Times?
What are the Best Facebook Ad Posting Times? There’s a lot of speculation about what the ideal posting time is for Facebook content. There may be conflicting information about what days are the best for posting; some digital marketing agencies suggest posting on Facebook at the weekends for optimum ROI, whereas others will suggest avoiding…
Read MoreShould I Install the Facebook Pixel?
Should I Install the Facebook Pixel? What is the Facebook Pixel? Facebook Pixel is an analytics tool that helps you understand your target audience and what they’re looking for. It does this by allowing you to measure the effectiveness of your advertising by the actions people take on your website. Facebook Pixel sends you signals…
Read MoreWhich Lookalike Audiences Should you be Using in Facebook Ads?
Which Lookalike Audiences Should you be Using in Facebook Ads? What are Lookalike Audiences? Successfully targeting your Facebook advertising can be a tricky business, but one sure-fire way of doing it is by creating Facebook Lookalike audiences. Lookalike audiences are tools that give you the ability to find new people that are likely to be interested in…
Read MoreBest Practices for Effective Facebook Video Ads
Best Practices for Effective Facebook Video Ads It pays dividends for businesses to think carefully about their Facebook advertising strategy. This is well-documented, and if they are to achieve any sort of success and ROI, a business can’t afford to advertise on Facebook blindly, without thinking about their goals, strategy, and audience. However, some of…
Read MoreHow Much Do Facebook Ads Cost, and Do They Have Value?
How Much Do Facebook Ads Cost, and Do They Have Value? The Cost of Advertising on Facebook If you have ever wondered what the best way to advertise on Facebook is, and whether it’s worth putting your time, effort and ad spend into such an endeavor, you are not alone. Many businesses have questioned how…
Read MoreEvery Facebook Ad Size and Spec you Need to Know
Every Facebook Ad Size and Spec you Need to Know Advertising your Business on Facebook in 2020 Facebook advertising has been a crucial part of many businesses marketing strategies. As we well know, Facebook ads are tremendous assets to have in your digital marketing efforts. These ads, coupled with understanding Facebook ad objectives, sales funnels,…
Read MoreUnderstanding Facebook Advertising Objectives
Understanding Facebook Advertising Objectives What are Facebook Advertising Objectives? Facebook advertising campaigns involve creating and distributing a range of advertisements in the hope that people will interact with, or click your ad. But really, just how successful is a Facebook ad campaign if users aren’t doing what you want them to do? That’s where Facebook…
Read MoreUnderstanding and Mastering the Facebook Ads Sales Funnel
Understanding and Mastering the Facebook Ads Sales Funnel What is a Facebook Sales Funnel? Any business can advertise on Facebook. With a combination of effective lead generation strategies, organic posts and well-planned Facebook ads, this form of advertising can be incredibly rewarding financially. But it’s not as simple as just putting content out there; you need to…
Read MoreHow to Increase Sales via Facebook Ads (Part 2 of 2)
How to Increase Sales via Facebook Ads (Part 2 of 2) In our previous blog post, we talked about why Facebook ads are important for e-commerce companies. The truth is that e-commerce Facebook advertising takes time, patience and a well-thought-out strategy to work right. Revisit our first post to ensure you’re all caught up with…
Read MoreHow to Increase Sales via Facebook Ads (Part 1 of 2)
How to Increase Sales via Facebook Ads (Part 1 of 2) Facebook Ads for Direct Sales Facebook advertising isn’t just an instant, money-making strategy. Many beginners view Facebook ads as simple to create and run, with the expectation that the money will just come pouring in. The reality is very different; Facebook e-commerce ads take time,…
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