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Health & Wellness, Financial Services, and Politics; Meta’s new ‘Sensitive Categories’ list comes with punishing restrictions…
Health & Wellness, Financial Services and Politics: Meta’s new ‘Sensitive Categories’ list comes with increasingly punishing restrictions… TLDR? I hear you… long blogs with technical terms and bad news about your ads are necessary but not the happiest of reading! The good news? We do have a way to mitigate the impact of these changes…
Read More3 key things that Meta has updated in May 2023 that affect your ads
Ads been feeling a bit wonky lately? Whenever there’s a wobble, or quality of your leads dips without reason, you can be sure that Meta is up to something in the background. With little interest with fixing the many glitches, or improving overall performance, their developer team seems hellbent on keeping advertisers on their toes…
Read MoreWhy the sales funnel’s days as a marketing model are numbered
Why the sales funnel’s days as a marketing model are numbered As a representation of the customer journey, the sales funnel is well past its sell-by date. Potential replacements include the messy middle, the bow tie and the flywheel Dinosaur reconstruction can be a tricky game. If they weren’t lucky enough to find the fossilised…
Read MoreWhat are the Best Facebook Ad Posting Times?
What are the Best Facebook Ad Posting Times? There’s a lot of speculation about what the ideal posting time is for Facebook content. There may be conflicting information about what days are the best for posting; some digital marketing agencies suggest posting on Facebook at the weekends for optimum ROI, whereas others will suggest avoiding…
Read MoreWhich Lookalike Audiences Should you be Using in Facebook Ads?
Which Lookalike Audiences Should you be Using in Facebook Ads? What are Lookalike Audiences? Successfully targeting your Facebook advertising can be a tricky business, but one sure-fire way of doing it is by creating Facebook Lookalike audiences. Lookalike audiences are tools that give you the ability to find new people that are likely to be interested in…
Read MoreBest Practices for Effective Facebook Video Ads
Best Practices for Effective Facebook Video Ads It pays dividends for businesses to think carefully about their Facebook advertising strategy. This is well-documented, and if they are to achieve any sort of success and ROI, a business can’t afford to advertise on Facebook blindly, without thinking about their goals, strategy, and audience. However, some of…
Read MoreHow Much Do Facebook Ads Cost, and Do They Have Value?
How Much Do Facebook Ads Cost, and Do They Have Value? The Cost of Advertising on Facebook If you have ever wondered what the best way to advertise on Facebook is, and whether it’s worth putting your time, effort and ad spend into such an endeavor, you are not alone. Many businesses have questioned how…
Read MoreUnderstanding Facebook Advertising Objectives
Understanding Facebook Advertising Objectives What are Facebook Advertising Objectives? Facebook advertising campaigns involve creating and distributing a range of advertisements in the hope that people will interact with, or click your ad. But really, just how successful is a Facebook ad campaign if users aren’t doing what you want them to do? That’s where Facebook…
Read MoreHow to Increase Sales via Facebook Ads (Part 2 of 2)
How to Increase Sales via Facebook Ads (Part 2 of 2) In our previous blog post, we talked about why Facebook ads are important for e-commerce companies. The truth is that e-commerce Facebook advertising takes time, patience and a well-thought-out strategy to work right. Revisit our first post to ensure you’re all caught up with…
Read MoreKey Tips for E-Commerce Facebook Advertising
Key Tips for E-Commerce Facebook Advertising E-Commerce Facebook Ads Social media websites are consistently changing their algorithms to personalise what users see on their news feeds. So if you want to use Facebook to boost your e-commerce sales, consider Facebook ads. But how can a business ensure continued success through Facebook advertisements? As an e-commerce…
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