Read the Blogs & Articles to Get The Best From Your Ad Campaigns

What's working post iOS 14 for Facebook Ads?

The ads have stopped converting, the algorithm is on its knees and Facebook marketers are crying into their keyboards…


Well, that’s what the internet would have you believe!


The last few weeks have been a bumpy ride for anyone who relies on digital ads for their revenue stream. Like any bumpy ride, there have been some who are thriving and others who are feeling sick to the pit of their stomach.


So what are the thrivers doing that the others are not?



Click Here To Learn More...

Don't Forget These 5 Important Parts of Your E-commerce Marketing Plan

E-commerce is booming, with new businesses and products pushing online sales growth to a record pace. It’s an exciting time to be a business owner and to take advantage of this global marketplace. The important thing is to get your message in front of your customer base. This involves developing a focused e-commerce marketing plan to attract and retain customers. Advertising Digital has the personalized solutions you need to get the competitive edge in an ever-expanding market.



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How will iOS14 change how your Ad Campaigns Perform?

IMPORTANT: iOS14 update and actions. Dec 2020


Apple has announced the details of the new operating system rolling out across its devices, apps and all apps in the App Store.


iOS 14 contains a number of new features that are designed to enhance privacy and security through the reduction of tracking.


This means that the Facebook pixel (and all other tracking from all platforms) will not track as it has done previously and that users will have the opportunity to opt out of sharing tracking information. Specifically, users will be shown an on screen message asking permission to track them. It is widely believed that a high number of users will deny permission.


Click Here To Learn What You Need To Do About This Change...

What are Facebook Carousel Ads and What is their Benefit?

Facebook carousel ads have been used widely by businesses to accomplish a wide variety of goals.


These creative, intuitive Facebook ads can help a business connect with their audience in numerous ways. They’ve also proven instrumental for businesses hitting lower cost-per-click targets, while simultaneously allowing businesses a large canvas to advertise their products or services, sell directly, or tell their company story.


Facebook carousel advertisements allow you to show between 2 and 10 images within a single Facebook ad, each with its own external link. Users can scroll through these mini Facebook picture ads in one place.


Click Here To Read More...

Introducing Facebook Shops: The Best E-Commerce Facebook Ads Tool

Facebook advertising is not an easy venture, nor is it free of obstacles. But companies that know how to advertise on Facebook, and that sell products online, can leverage the power of Facebook ads into viable, winning business.


If you are curious about the best way to advertise on Facebook to lead to direct sales, then the team here at Digital Marketing Engine are here to add another string to your bow. We’d recommend reading about effective e-commerce Facebook ads here and here beforehand.


There is another e-commerce Facebook tool which could make it easier for small businesses to advertise and sell directly. These are known as Facebook Shops.

Common Facebook Lead Gen Ad Mistakes

Facebook Lead Generation Ads


Facebook advertising is a popular and effective form of digital marketing. It has never been easier to advertise your business on Facebook and other social media platforms, whether that’s to increase brand awareness or create new leads. But how do you know your Facebook ads are going to be successful, converting, lead generation advertisements?


It’s all well and good knowing how to create Facebook ads, but how do you know the ones you create are going to work?


There is no cookie cutter Facebook marketing strategy to use, primarily because every business is different.

Benefits of Facebook Advertising

What is Facebook Advertising?


Advertising your business on Facebook can be a valuable tool in reaching potential customers. It’s one thing to interact with people about your business, products and services, but Facebook ads go a long way in reaching other users who otherwise may not be aware of what you’re offering.


Knowing how to advertise on Facebook can pay long-term dividends for your business. The most critical step is to choose the advertisements which are going to support your goals and be the perfect fit for your target audience.


There is no universal answer to the general question, “what is the best way to advertise on Facebook?” There are numerous Facebook ad types, some of which may not be suitable for you. Therefore it’s essential to research the best Facebook advertisements, and determine the course of action which is going to help you the most.

Problems Managing your Own Facebook Advertising Campaigns

Facebook Ads Not Delivering?


On the surface, Facebook advertising might look pretty straightforward. However, many businesses just don’t understand the level of expertise and strategic thinking that goes into creating successful Facebook advertising campaigns.


If your business is experienced in digital marketing, managing your own Facebook ads can be tempting. But the truth is you open yourselves up to several issues that affect your campaign’s success and, by extension, how profitable it is. Here at Digital Marketing Engine, we are regularly approached by businesses who need help with their Facebook ad campaigns. They require the help of an experienced Facebook advertising agency who can create successful ad campaigns for them.


Many businesses regularly have Facebook advertising problems, and they aren’t sure how to fix them. We’ve outlined some common issues companies have with Facebook advertisements.

Facebook Ad Agencies

Facebook Ad Agencies


Choosing a Facebook ad agency is no easy feat and not a decision to take lightly. Narrowing down the organisations is difficult enough, but you’ve also got the added pressure of knowing that your choice needs to pay dividends in your Facebook advertising campaigns. How can you be convinced that your chosen Facebook advertising agency is going to swing the tide in your favour? How can you be sure their previous experience with Facebook ads, will result in successful lead generation ads for your business?


Outsourcing your Facebook advertising to an experienced social media ad agency isn’t easy at all. Here at Digital Marketing Engine, we have a wealth of experience helping numerous clients with various Facebook ad campaigns, across a wide variety of sectors.

Do Facebook Ads Work for Small Businesses?

Small Business Facebook Ads


You may be wondering whether, as a small business, you can truly reap the benefits of Facebook advertising. If you’ve scoured the web for new ways to market your business online, you’ll likely have come across the idea of Facebook business advertising.


Facebook ads are an incredibly powerful content marketing tool for small businesses. By knowing how to use Facebook ads the right way, they are valuable assets. A small business behind a successful Facebook ad campaign will have arguably thought long and hard about their Facebook marketing strategy. Why wouldn’t you want the same for your business?


Digital Marketing Engine are an experienced Facebook advertising agency, who know the ins and outs of Facebook marketing for small businesses. But we wouldn’t blame you if you wanted proof in the pudding before you commit to a social media advertising agency. So we’ve outlined why you should consider Facebook ads if you’re a small business owner.

Key Tips for E-Commerce Facebook Advertising

E-Commerce Facebook Ads


Social media websites are consistently changing their algorithms to personalise what users see on their news feeds. So if you want to use Facebook to boost your e-commerce sales, consider Facebook ads.


But how can a business ensure continued success through Facebook advertisements?


As an e-commerce business, now has never been a better time to implement a well-thought-out Facebook advertising strategy. It’s essential to spend your ad revenue wisely if you want to ensure consistent results through your advertising campaigns.


After all, there is no point throwing money at any social media ads, without any proof that they’re going to convert.

How to Increase Sales via Facebook Ads (Part 1 of 2)

Facebook Ads for Direct Sales


Facebook advertising isn’t just an instant, money-making strategy. Many beginners view Facebook ads as simple to create and run, with the expectation that the money will just come pouring in. The reality is very different; Facebook e-commerce ads take time, strategy, planning, effort and precision to work.


Although advertising a business on Facebook has worked for many owners, many still don’t realise how much potential ads have. If they are consistent, and implemented the right way, to connect with the right type of customers, e-commerce sales will improve.


If you are looking to increase sales with Facebook ads, then you have come to the right place. Here at Digital Marketing Engine, we are an experienced Facebook advertising agency, and have worked with numerous e-commerce businesses to run impactful and money-making Facebook ad campaigns. We’ve compiled a list of small ways in which you can help improve Facebook ad conversions, and we can help run them for you.


How to Increase Sales via Facebook Ads (Part 2 of 2)

Best Ecommerce Facebook Ads


When it comes to Facebook advertising, there is no universally-accepted strategy to create Facebook ads that lead to direct sales. Our advice is simple; instead of seeking proven Facebook ad examples that have worked for some businesses, spend time researching a strategy and practice that will work for your business. What has worked for one company might not guarantee the same results for you.


There are several benefits of Facebook ads which are worth bearing in mind before you seek the help of a Facebook agency. However, in continuation of our previous blog, we’ve finalised a list of generic ways in which you can improve Facebook ad conversions.

Understanding and Mastering the Facebook Ads Sales Funnel

What is a Facebook Sales Funnel?


Any business can advertise on Facebook. With a combination of effective lead generation strategies, organic posts and well-planned Facebook ads, this form of advertising can be incredibly rewarding financially. But it’s not as simple as just putting content out there; you need to have a Facebook ads sales funnel in place.


Facebook ads funnels are created - by businesses themselves or by Facebook advertising agencies - to capture the interest of customers, and keep them engaged until they convert. Businesses can use different strategies to appeal to users at various stages throughout the sales funnel, with a view to gently nudge them one step closer to conversion.


The most efficient way to do this is by creating Facebook ads that are carefully targeted, planned and effective. Believe it or not, Facebook is a great place to purchase products directly, but it can be a bit of a minefield for businesses that don’t have a sales funnel.

Understanding Facebook Advertising Objectives

What are Facebook Advertising Objectives?


Facebook advertising campaigns involve creating and distributing a range of advertisements in the hope that people will interact with, or click your ad. But really, just how successful is a Facebook ad campaign if users aren’t doing what you want them to do?


That’s where Facebook ad objectives come in. These are, simply put, what you want people to do when they view your Facebook page ads.


Choosing your advertising objective is usually the first decision to make when creating new campaigns. Facebook has been gradually adding new objectives as it has grown from a social networking site to a huge advertising platform. This means that businesses, both small and large, are now blessed with numerous choices when it comes to their Facebook campaigns and objectives.

Every Facebook Ad Size and Spec you Need to Know

Advertising your Business on Facebook in 2020


Facebook Advertising has been a crucial part of many businesses’ marketing strategies. As we well know, Facebook ads are tremendous assets to have in your digital marketing efforts. These ads, coupled with understanding Facebook ad objectives, sales funnels and what a Facebook ad agency does, will allow you to harness their true potential.


Another key thing to pay attention to is how Facebook changes and adapts. As a social media site as well as a huge platform for businesses to target leads and, in many cases, direct buyers, it is constantly pushing the envelope of what draws people in.


There are always going to be new Facebook ad formats gradually rolled out, more frequently than the site interface changes. With these new types of Facebook ads, comes new sizes and specs to be aware of. New interfaces could mean that the ideal Facebook ad sizes and dimensions change. Not capitalising on these might hinder your social media campaigns altogether.

How Much Do Facebook Ads Cost, and Do They Have Value?

The Cost of Advertising on Facebook


If you have ever wondered what the best way to advertise on Facebook is, and whether it’s worth putting your time, effort and ad spend into such an endeavour, you are not alone.


Many businesses have questioned how to advertise on Facebook, and wondered how they can be assured that their money is going to be put to good use.


Several other businesses, whether an independent SME that relies on local custom, or a full e-commerce conglomerate, have even questioned whether they should even attempt Facebook advertising at all. Here at Digital Marketing Engine, we’re no strangers to questions you may have surrounding the value in using the social media tool for business purposes. You’re not alone.

Best Practices for Effective Facebook Video Ads

It pays dividends for businesses to think carefully about their Facebook advertising strategy. This is well-documented, and if they are to achieve any sort of success and ROI, a business can’t afford to advertise on Facebook blindly, without thinking about their goals, strategy and audience.


However, some of the most flexible and effective types of Facebook ads are ones which incorporate video. When it comes to social media advertising, video adverts are incredibly effective at securing users’ attention, generating interest in your brand and giving them incentives to engage with your business. On top of these, Facebook video ad campaigns, if executed correctly, can also help boost sales.


It is essential to think carefully about your Facebook ad strategy if you want video ads to be successful. But if you’re unsure of where to start, fear not, as we have created this short guide for you.

Which Lookalike Audiences Should you be Using in Facebook Ads?

What are Lookalike Audiences?


Successfully targeting your Facebook advertising can be a tricky business, but one sure-fire way of doing it is by creating Facebook Lookalike audiences.


Lookalike audiences are tools that give you the ability to find new people that are likely to be interested in your product or service, because they share similar characteristics with your best existing customers or followers.


Should I Install the Facebook Pixel?

What is the Facebook Pixel?


Facebook Pixel is an analytics tool that helps you understand your target audience and what they’re looking for.


It does this by allowing you to measure the effectiveness of your advertising by the actions people take on your website. Facebook Pixel sends you signals that give you accurate insight into your audience’s behaviours and preferences, so in turn you can tailor your Facebook advertising to them.


It’s also completely free of charge. If you’re running Facebook ads, you’ll want to ensure you install Pixel, if you haven’t already.

What are the Best Facebook Ad Posting Times?

There’s a lot of speculation about what the ideal posting time is for Facebook content. There may be conflicting information about what days are the best for posting; some digital marketing agencies suggest posting on Facebook at the weekends for optimum ROI, whereas others will suggest avoiding that and posting during the week.


Many Facebook advertising agencies like Digital Marketing Engine would always tell you the best approach is to figure out the optimum times and days for posting Facebook ads, based on your business metrics, and it won’t be the same for everyone.

How will iOS14 change how your Ad Campaigns Perform?

IMPORTANT: iOS14 update and actions. Dec 2020


Apple has announced the details of the new operating system rolling out across its devices, apps and all apps in the App Store.


iOS 14 contains a number of new features that are designed to enhance privacy and security through the reduction of tracking.


This means that the Facebook pixel (and all other tracking from all platforms) will not track as it has done previously and that users will have the opportunity to opt out of sharing tracking information. Specifically, users will be shown an on screen message asking permission to track them. It is widely believed that a high number of users will deny permission.


Click Here To Learn What You Need To Do About This Change...

What are Facebook Carousel Ads and What is their Benefit?

Facebook carousel ads have been used widely by businesses to accomplish a wide variety of goals.


These creative, intuitive Facebook ads can help a business connect with their audience in numerous ways. They’ve also proven instrumental for businesses hitting lower cost-per-click targets, while simultaneously allowing businesses a large canvas to advertise their products or services, sell directly, or tell their company story.


Facebook carousel advertisements allow you to show between 2 and 10 images within a single Facebook ad, each with its own external link. Users can scroll through these mini Facebook picture ads in one place.


Click Here To Read More...

Introducing Facebook Shops: The Best E-Commerce Facebook Ads Tool

Facebook advertising is not an easy venture, nor is it free of obstacles. But companies that know how to advertise on Facebook, and that sell products online, can leverage the power of Facebook ads into viable, winning business.


If you are curious about the best way to advertise on Facebook to lead to direct sales, then the team here at Digital Marketing Engine are here to add another string to your bow. We’d recommend reading about effective e-commerce Facebook ads here and here beforehand.


There is another e-commerce Facebook tool which could make it easier for small businesses to advertise and sell directly. These are known as Facebook Shops.

Common Facebook Lead Gen Ad Mistakes

Facebook Lead Generation Ads


Facebook advertising is a popular and effective form of digital marketing. It has never been easier to advertise your business on Facebook and other social media platforms, whether that’s to increase brand awareness or create new leads. But how do you know your Facebook ads are going to be successful, converting, lead generation advertisements?


It’s all well and good knowing how to create Facebook ads, but how do you know the ones you create are going to work?


There is no cookie cutter Facebook marketing strategy to use, primarily because every business is different.

Benefits of Facebook Advertising

What is Facebook Advertising?


Advertising your business on Facebook can be a valuable tool in reaching potential customers. It’s one thing to interact with people about your business, products and services, but Facebook ads go a long way in reaching other users who otherwise may not be aware of what you’re offering.


Knowing how to advertise on Facebook can pay long-term dividends for your business. The most critical step is to choose the advertisements which are going to support your goals and be the perfect fit for your target audience.


There is no universal answer to the general question, “what is the best way to advertise on Facebook?” There are numerous Facebook ad types, some of which may not be suitable for you. Therefore it’s essential to research the best Facebook advertisements, and determine the course of action which is going to help you the most.

Problems Managing your Own Facebook Advertising Campaigns

Facebook Ads Not Delivering?


On the surface, Facebook advertising might look pretty straightforward. However, many businesses just don’t understand the level of expertise and strategic thinking that goes into creating successful Facebook advertising campaigns.


If your business is experienced in digital marketing, managing your own Facebook ads can be tempting. But the truth is you open yourselves up to several issues that affect your campaign’s success and, by extension, how profitable it is. Here at Digital Marketing Engine, we are regularly approached by businesses who need help with their Facebook ad campaigns. They require the help of an experienced Facebook advertising agency who can create successful ad campaigns for them.


Many businesses regularly have Facebook advertising problems, and they aren’t sure how to fix them. We’ve outlined some common issues companies have with Facebook advertisements.

Facebook Ad Agencies

Facebook Ad Agencies


Choosing a Facebook ad agency is no easy feat and not a decision to take lightly. Narrowing down the organisations is difficult enough, but you’ve also got the added pressure of knowing that your choice needs to pay dividends in your Facebook advertising campaigns. How can you be convinced that your chosen Facebook advertising agency is going to swing the tide in your favour? How can you be sure their previous experience with Facebook ads, will result in successful lead generation ads for your business?


Outsourcing your Facebook advertising to an experienced social media ad agency isn’t easy at all. Here at Digital Marketing Engine, we have a wealth of experience helping numerous clients with various Facebook ad campaigns, across a wide variety of sectors.

Do Facebook Ads Work for Small Businesses?

Small Business Facebook Ads


You may be wondering whether, as a small business, you can truly reap the benefits of Facebook advertising. If you’ve scoured the web for new ways to market your business online, you’ll likely have come across the idea of Facebook business advertising.


Facebook ads are an incredibly powerful content marketing tool for small businesses. By knowing how to use Facebook ads the right way, they are valuable assets. A small business behind a successful Facebook ad campaign will have arguably thought long and hard about their Facebook marketing strategy. Why wouldn’t you want the same for your business?


Digital Marketing Engine are an experienced Facebook advertising agency, who know the ins and outs of Facebook marketing for small businesses. But we wouldn’t blame you if you wanted proof in the pudding before you commit to a social media advertising agency. So we’ve outlined why you should consider Facebook ads if you’re a small business owner.

Key Tips for E-Commerce Facebook Advertising

E-Commerce Facebook Ads


Social media websites are consistently changing their algorithms to personalise what users see on their news feeds. So if you want to use Facebook to boost your e-commerce sales, consider Facebook ads.


But how can a business ensure continued success through Facebook advertisements?


As an e-commerce business, now has never been a better time to implement a well-thought-out Facebook advertising strategy. It’s essential to spend your ad revenue wisely if you want to ensure consistent results through your advertising campaigns.


After all, there is no point throwing money at any social media ads, without any proof that they’re going to convert.

How to Increase Sales via Facebook Ads (Part 1 of 2)

Facebook Ads for Direct Sales


Facebook advertising isn’t just an instant, money-making strategy. Many beginners view Facebook ads as simple to create and run, with the expectation that the money will just come pouring in. The reality is very different; Facebook e-commerce ads take time, strategy, planning, effort and precision to work.


Although advertising a business on Facebook has worked for many owners, many still don’t realise how much potential ads have. If they are consistent, and implemented the right way, to connect with the right type of customers, e-commerce sales will improve.


If you are looking to increase sales with Facebook ads, then you have come to the right place. Here at Digital Marketing Engine, we are an experienced Facebook advertising agency, and have worked with numerous e-commerce businesses to run impactful and money-making Facebook ad campaigns. We’ve compiled a list of small ways in which you can help improve Facebook ad conversions, and we can help run them for you.


How to Increase Sales via Facebook Ads (Part 2 of 2)

Best Ecommerce Facebook Ads


When it comes to Facebook advertising, there is no universally-accepted strategy to create Facebook ads that lead to direct sales. Our advice is simple; instead of seeking proven Facebook ad examples that have worked for some businesses, spend time researching a strategy and practice that will work for your business. What has worked for one company might not guarantee the same results for you.


There are several benefits of Facebook ads which are worth bearing in mind before you seek the help of a Facebook agency. However, in continuation of our previous blog, we’ve finalised a list of generic ways in which you can improve Facebook ad conversions.

Understanding and Mastering the Facebook Ads Sales Funnel

What is a Facebook Sales Funnel?


Any business can advertise on Facebook. With a combination of effective lead generation strategies, organic posts and well-planned Facebook ads, this form of advertising can be incredibly rewarding financially. But it’s not as simple as just putting content out there; you need to have a Facebook ads sales funnel in place.


Facebook ads funnels are created - by businesses themselves or by Facebook advertising agencies - to capture the interest of customers, and keep them engaged until they convert. Businesses can use different strategies to appeal to users at various stages throughout the sales funnel, with a view to gently nudge them one step closer to conversion.


The most efficient way to do this is by creating Facebook ads that are carefully targeted, planned and effective. Believe it or not, Facebook is a great place to purchase products directly, but it can be a bit of a minefield for businesses that don’t have a sales funnel.

Understanding Facebook Advertising Objectives

What are Facebook Advertising Objectives?


Facebook advertising campaigns involve creating and distributing a range of advertisements in the hope that people will interact with, or click your ad. But really, just how successful is a Facebook ad campaign if users aren’t doing what you want them to do?


That’s where Facebook ad objectives come in. These are, simply put, what you want people to do when they view your Facebook page ads.


Choosing your advertising objective is usually the first decision to make when creating new campaigns. Facebook has been gradually adding new objectives as it has grown from a social networking site to a huge advertising platform. This means that businesses, both small and large, are now blessed with numerous choices when it comes to their Facebook campaigns and objectives.

Every Facebook Ad Size and Spec you Need to Know

Advertising your Business on Facebook in 2020


Facebook Advertising has been a crucial part of many businesses’ marketing strategies. As we well know, Facebook ads are tremendous assets to have in your digital marketing efforts. These ads, coupled with understanding Facebook ad objectives, sales funnels and what a Facebook ad agency does, will allow you to harness their true potential.


Another key thing to pay attention to is how Facebook changes and adapts. As a social media site as well as a huge platform for businesses to target leads and, in many cases, direct buyers, it is constantly pushing the envelope of what draws people in.


There are always going to be new Facebook ad formats gradually rolled out, more frequently than the site interface changes. With these new types of Facebook ads, comes new sizes and specs to be aware of. New interfaces could mean that the ideal Facebook ad sizes and dimensions change. Not capitalising on these might hinder your social media campaigns altogether.

How Much Do Facebook Ads Cost, and Do They Have Value?

The Cost of Advertising on Facebook


If you have ever wondered what the best way to advertise on Facebook is, and whether it’s worth putting your time, effort and ad spend into such an endeavour, you are not alone.


Many businesses have questioned how to advertise on Facebook, and wondered how they can be assured that their money is going to be put to good use.


Several other businesses, whether an independent SME that relies on local custom, or a full e-commerce conglomerate, have even questioned whether they should even attempt Facebook advertising at all. Here at Digital Marketing Engine, we’re no strangers to questions you may have surrounding the value in using the social media tool for business purposes. You’re not alone.

Best Practices for Effective Facebook Video Ads

It pays dividends for businesses to think carefully about their Facebook advertising strategy. This is well-documented, and if they are to achieve any sort of success and ROI, a business can’t afford to advertise on Facebook blindly, without thinking about their goals, strategy and audience.


However, some of the most flexible and effective types of Facebook ads are ones which incorporate video. When it comes to social media advertising, video adverts are incredibly effective at securing users’ attention, generating interest in your brand and giving them incentives to engage with your business. On top of these, Facebook video ad campaigns, if executed correctly, can also help boost sales.


It is essential to think carefully about your Facebook ad strategy if you want video ads to be successful. But if you’re unsure of where to start, fear not, as we have created this short guide for you.

Which Lookalike Audiences Should you be Using in Facebook Ads?

What are Lookalike Audiences?


Successfully targeting your Facebook advertising can be a tricky business, but one sure-fire way of doing it is by creating Facebook Lookalike audiences.


Lookalike audiences are tools that give you the ability to find new people that are likely to be interested in your product or service, because they share similar characteristics with your best existing customers or followers.


Should I Install the Facebook Pixel?

What is the Facebook Pixel?


Facebook Pixel is an analytics tool that helps you understand your target audience and what they’re looking for.


It does this by allowing you to measure the effectiveness of your advertising by the actions people take on your website. Facebook Pixel sends you signals that give you accurate insight into your audience’s behaviours and preferences, so in turn you can tailor your Facebook advertising to them.


It’s also completely free of charge. If you’re running Facebook ads, you’ll want to ensure you install Pixel, if you haven’t already.

What are the Best Facebook Ad Posting Times?

There’s a lot of speculation about what the ideal posting time is for Facebook content. There may be conflicting information about what days are the best for posting; some digital marketing agencies suggest posting on Facebook at the weekends for optimum ROI, whereas others will suggest avoiding that and posting during the week.


Many Facebook advertising agencies like Digital Marketing Engine would always tell you the best approach is to figure out the optimum times and days for posting Facebook ads, based on your business metrics, and it won’t be the same for everyone.