Introducing Facebook Shops: The Best E-Commerce Facebook Ads Tool
Facebook advertising is not an easy venture, nor is it free of obstacles. But companies that know how to advertise on Facebook, and that sell products online, can leverage the power of Facebook ads into viable, winning business.
If you are curious about the best way to advertise on Facebook to lead to direct sales, then the team here at Digital Marketing Engine is here to add another string to your bow. We’d recommend reading about effective e-commerce Facebook ads here and there beforehand.
There is another e-commerce Facebook tool that could make it easier for small businesses to advertise and sell directly. These are known as Facebook Shops.
What are Facebook Shops?
Facebook Shops are not to be confused with Facebook Marketplace, which is where users can arrange private transactions for products with other users. Facebook Shops is a fairly new, mobile-targeted incentive for small businesses. The service is ideal for SMEs who have been hit hard by the coronavirus pandemic, who are ready to sell products via Facebook, but not ready to scale.
How do Facebook Shops Work?
Facebook Shops allows businesses to create an online shop for no charge, giving them creative freedom to select what they sell, feature and customise their shop to reflect their brand. This is a unique Facebook advertising tool, and provides a unique shopping experience for customers.
This tool also integrates seamlessly with other apps such as Messenger, Instagram and WhatsApp, which allows you to interact with customers and answer questions they may have.
Do You Have to Pay for Facebook Shops?
Listing on Facebook Shops is free of charge. Once you begin selling, Facebook may begin charging fees. In the US this is currently 5%.
Facebook Shops have been set up primarily to aid small-to-medium-sized businesses, while also considering the rise in mobile-first online shopping, following the COVID-19 pandemic.
Using simple functionality, the platform lets you sell your products online regardless of your business size, budget and industry.
Drive Shop Sales with Facebook Ads
The next question is, how can you use your Facebook Shop to get more customers, views and (most importantly), sales.
If recent events have taught us anything, it’s that people value creativity and humanistic content. After all, interacting with humans is the entire point of social media.
Facebook is one of the best advertising platforms available to businesses. Using the information of your desired target audience, you can promote your business, specific posts, website, content and your Facebook Page and products.
You can target user interests, demographics, location, age and the types of Pages they follow and/or interact with.
How to Do an Ad on Facebook Properly
- Incorporate the Shop section - featuring your Shop in your Facebook advertising campaign would be a valuable boost to your business presence and visibility on the platform. If you have successfully added a Shop section to your Facebook Page, the individual products you list can be boosted through effective, creative Facebook ads.
- Don’t just use tried and tested Facebook ad examples - think carefully about what makes your business and brand unique, and how you can add a more personal touch to complement what you offer in your Shop.