Hints and Tips
Your Facebook Pixel Is Going Away… (and what you need to do about it)
Meta is retiring the pixel in September 2023 😱 Meta is retiring the pixel… but what does that mean and what can you do about it? Yesterday I had a call from Meta’s Tech Pro team about a client account who have both the browser code pixel (the long form code you paste into the…
Read MoreGenerating UTMs for Tracking Traffic
How to Build UTMs Wondering where that sale came from? Tracking is the hardest part of any marketing campaign because people don’t behave in a way that makes it easy. We plan campaigns with a journey that looks like this: Ad-> Landing Page -> Checkout -> Purchase success page but the reality is…
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