Advertising Digital

CASE STUDY

How to Successfully Upgrade a
"Side Hustle"
eCommerce Store
(run from a spare bedroom) into a Highly Profitable Business with a Dedicated Packing Office & Team! 
  

An owner of a UK-based, online jewellery store, was driving sales, but not enough to justify leaving his full-time corporate job...

His entire business was being run from a spare bedroom and he devoted what little time he had left at the end of a busy day to building up his store using Facebook ads. 

Whilst he managed to get revenues up to $10K/mths, the reality is that - trying to juggle a corporate workload and his online store - meant he lacked the time to become an expert at driving highly profitable campaigns. 


Every time he tried to scale campaigns, this would only seem to lead to more expensive and inconsistent results. 
Within weeks of working together we managed to take all the stress off his plate and get campaigns back on track. ROAS quickly climbed to 3.69 (compared to 2.4 X in his best months) and revenue scaled beyond the $10K/mth mark - allowing him to finally quit his corporate job. 
He now has a dedicated packing office and two employees! 

Turn Your Online Side Business Into Your Main Gig and Scale Revenues Beyond $10K/mth

In a highly-competitive world, Facebook Ads can be the key to scaling your online business from side-hustle to fully-fledged.

Get it wrong and you could be faced with no return on your dollar and hours figuring out what gives.
If you’re struggling to drive revenue with Facebook Ads at a decent profit and are looking to scale beyond the $10K/mth mark, then our done-for-you Facebook Advertising Campaigns could help your business thrive and ultimately, lead to you becoming a full-time CEO. Our Services Include:

FACEBOOK ADS

ORGANIC SOCIAL MEDIA

FUNNEL BUILDS

YOUTUBE ADS

WHO ARE OUR SERVICES BEST FOR?

eCommerce, Lead Gen and coaching online businesses battling to scale beyond $10K/mth profitably. While stock may be shifting, these businesses could be finding that it costs them more to acquire new customers and they don’t have the time and expertise to run Facebook Ads on their own. 

Turn Your Online Side Business Into Your Main Gig and Scale Revenues Beyond $10K/mth

In a highly-competitive world, Facebook Ads can be the key to scaling your online business from side-hustle to
fully-fledged
.

Get it wrong and you could be faced with no return on your dollar and hours figuring out what gives.
If you’re struggling to drive revenue with Facebook Ads at a decent profit and are looking to scale beyond the $10K/mth mark, then our done-for-you Facebook Advertising Campaigns could help your business thrive and ultimately, lead to you becoming a full-time CEO. Our Services Include:

FACEBOOK ADS

ORGANIC SOCIAL MEDIA

FUNNEL BUILDS

YOUTUBE ADS

WHO ARE OUR SERVICES
BEST FOR?

eCommerce, Lead Gen and coaching online businesses battling to scale beyond $10K/mth profitably. While stock may be shifting, these businesses could be finding that it costs them more to acquire new customers and they don’t have the time and expertise to run Facebook Ads on their own. 

More Client Results 

How a Fashion eComm Store Went From Making a Loss to $15K/mth Profits! 

Mama We Match’s owner, Erin has invested thousands into training courses and groups to try and crack the Facebook ads side of her business without any success. 

She understood it was time to bring in a marketing partner that could take things to the next level. 

POST AUDIT:

  • We set-up Erin’s retargeting ad campaigns 

  • ​Created a Content plan

  • ​Came up with copy for her ads

  • ​Optimised her Shopify store

THE RESULT:

Mama We Match went from $8K/mth to a profitable $15K/mth at a 30% lower CPA.

Let Us Help Scale Your Facebook Ad Campaign Results -
Here's How We Do It...

To help businesses scale profitably, we rely on this
fail-proof process
that includes:

  • An audit to assess the health and bottlenecks of your existing funnels and campaigns 

  • ​​Scope of work where we outline all the deliverables and timelines to ensure this is in line with your targets

  • ​​Validation of offers, audience, and creatives to identify the sweet spot for you

  • ​Management and optimisation of ad campaigns to identify baseline targets specific to your business

  • ​​Hypothesis Testing. Once your baseline is established, we work towards driving the cost per lead or sales down even more through a method we call hypothesis testing

Not Just Another Facebook Ads Marketer...

I’ve been in your shoes - running a business, wearing all the hats, developing the ecosystem that generates sales, and unleashes growth.
A few years ago, I ran an investment-focused London agency where we worked on attracting and converting quality leads. Day-to-day I focused on business development, identifying bottlenecks, growing pipelines, developing sales and encouraging higher conversions. 
When I discovered Facebook Ads and the level of detail behind it, it was a no brainer for me to learn and implement. 
In 2018 I founded Digital Marketing Engine with the aim of offering Facebook Ads services to businesses in need of help. 

If you’re keen to have a chat with me, book your free strategy call today.

Isobel Burns, Founder of Digital Marketing Engine

More Client Results 

A Sustainably Sourced Food Delivery Service Lowered Customer Acquisition Costs by 60% and Increased Ad Spend Budget 5 X

Before working with us, Fresh Range struggled to make Facebook Ads profitable for their business. Acquisition costs were high vs. lifetime value of customers and they didn’t have the internal resources required to turn campaigns around. 

Taking their budget limits and ad profitability concerns into account, we’ve managed to: 

  • Reduce their customer acquisition costs by 60%

  • Increase ad spend 5x

THE RESULT:

We were able to help them enjoy customer growth at the fastest rate to date compared to when they launched their business in 2014.

What Some Of Our
Clients Say

- Erin Mojica, Mama We Match Owner

'In addition to making us look good to our clients, Isobel and the team have taken on our social media marketing with nothing less than excellent results. Even in the earliest stages of the campaigns’ test
phase, we’ve seen a dramatic increase in lead generation and sales. I would not hesitate to recommend Isobel to anyone looking to light a fire under their lead gen and take their business to the next level.'

- James Walsh, Studio Manager at Red Fox

Isobel really knows her stuff! She’s smart, kind, experienced and the results I’ve had for sign-ups for my
5-day challenge are fantastic. 
The sign-ups just keep rolling in, which is a joy to see! It’s a huge weight off my shoulders to have such a skilful expert running my ad campaigns. I’m so glad I hired Isobel to be on my team for this launch!

- Uma Sanghvi, Intuition & Magic Coach
- Dr Cynthia Colón, Author 
- Andrea Palten, Marketing & Business Coach

My FB numbers are kicking ass. 
My appointment costs were hovering at $141.82 in January was and after the tweaks we spoke about, I went down to $80 in February and I’m currently at $66.
Time for some retargeting!

- Monika Tupholme, Metabolism Master

Just one short month ago, I was struggling hard to attract quality leads. After I did some work on my ads with Isobel, my leads are converting under 30 days and I’ve had my best month ever! My ads are slaying right now and I’m grateful. You are just a minor tweak away from big things.

- Alyssa Labrecque, Gut Expert

FAQs

Depending on how far along you are in validating your product with the market, we can help you to launch or test. We have a special package for start-ups that we can discuss on the call.

While it helps to have a history of your online sales to work from, we can work with you even if you're just starting out.

Dropshipping is a speciality we don't cover. We're happy to make introductions to great agencies who specialise in dropshipping.

Yes, we work with Shopify, WooCommerce and Magento builders to provide you with what you need.

We'll have a call to discuss, where you are now, your goals and the steps we'll take to help you reach them and beyond! We'll ask some tough questions and lay out some options then, when we're both happy this is a good fit, we'll book in the work and start the process that will see you reaching your goals.

Are You Ready To Turn Your Side Hustle into a Highly Profitable Business? 

Advertising Digital

© 2020 Digital Marketing Engine Ltd. Registered in England 11480111

This site or service is not a part of the Facebook website or Facebook Inc.
Additionally, this site is not endorsed by Facebook in any way. Facebook is a trademark of Facebook, Inc.

Important: Earnings and Legal Disclaimers
We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. And that’s what our programs are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
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