rich

June 2020 Rich Osborne - CEO, Fresh-Range

We have historically failed to make ads on Facebook and Instagram work profitably for our business but with Isobel and Amanda at Digital Marketing Engine, we know our ad spend budget is in good hands. Outsourcing this capability enables us to focus on our business and organisational strengths - what sets us apart from the rest. Our cost of acquisition has reduced by over 60% and we’ve had the confidence to increase ad spend five-fold.

The acquisition costs we were achieving were either too high to be profitable versus the lifetime value of the customer, or, by rendering our targeting so specific to reduce the acquisition cost, we found the customer gains too small to justify the effort. So, we virtually stopped using PPC ads and focused on other ways to grow our business.

We were wary of PPC ad agency claims. We are constantly bombarded with SEO and PPC ad agency offers and chose, in the main, to ignore them because we simply don’t believe what they are claiming. Isobel and Amanda at Digital Marketing Engine were different. They quickly understood our reservations, constraints and scope of scepticism, along with our budget limits, brand guidance and ad profitability thresholds. Now, we know our PPC ad budget is in good hands – we have a capability we didn’t previously have internally in our organisation. We have concluded that the knowledge and skills required to manage Facebook and Instagram ads is so significant and the management approach required changes so frequently that it would make no sense to try and do resource this internally. Outsourcing this capability enables us to focus on our business and organisational strengths - what sets us apart from the rest.

Albeit in exceptional times, we’ve reduced our cost of acquisition by over 60% on average over the duration of the time we have worked with Digital Marketing Engine. This has given us the confidence to increase ad spend five-fold and are now enjoying new customer growth at the fastest rate since we launched our business in 2014.