How to Increase Sales via Facebook Ads (Part 2 of 2)

In our previous blog post, we talked about why Facebook ads are important for e-commerce companies. The truth is that e-commerce Facebook advertising takes time, patience and a well-thought-out strategy to work right. Revisit our first post to ensure you’re all caught up with our Facebook advertising tips for e-commerce businesses.

Best Ecommerce Facebook Ads
When it comes to Facebook advertising, there is no universally-accepted strategy to create Facebook ads that lead to direct sales. Our advice is simple; instead of seeking proven Facebook ad examples that have worked for some businesses, spend time researching a strategy and practice that will work for your business. What has worked for one company might not guarantee the same results for you.

There are several benefits of Facebook ads which are worth bearing in mind before you seek the help of a Facebook agency. However, in continuation of our previous blog, we’ve finalised a list of generic ways in which you can improve Facebook ad conversions.

Improve Sales of Facebook Ads (continued)

6. Target the right Facebook audience - your Facebook advertising campaign isn’t going to work well if your audience targeting is off centre. You should spend a considerable amount of time researching your audience’s key interests, where they live, what age demographic you want to reach, and more. If you’re offering particular products, you want to consider the types of people who are likely to convert via Facebook product ads. If you’re selling products geared at university students, age and perhaps even education could be a factor in how you build your Facebook ads.

Facebook Lookalike Audiences and Custom Audiences are also valuable advertising tools for reaching the right audience.

7. Remarket - Facebook ad campaigns aimed to drive online sales aren’t always money-makers the first time they’re run. If customers don’t convert, that doesn’t mean you should give up entirely. If potential customers interact with your e-commerce Facebook advert in some way (i.e. watching the video content, browsing your online store, clicking the CTA), it makes sense to remarket Facebook ads to that particular audience. It just might give them that small push to a full conversion.

As previously mentioned, Facebook Custom Audiences let you retarget existing audiences in different ways.

8. Choose your delivery optimisation strategy - if you want to ensure you’re achieving the highest possible ROI, you need to have your delivery optimisation strategy locked down. Your chosen delivery optimisation strategy helps Facebook understand your advertising campaign goals. Essentially, you’re telling their algorithms what you anticipate, and who should see your ads.

Facebook will deliver your ads to users and audiences based on various metrics, including:

Impressions
Post engagement
App installs
Video views
Brand awareness
Link clicks
Store visits

9. Track your metrics - one of the best ways to improve Facebook ad performance is to monitor your metrics. This way, you can get a clear picture of how your Facebook e-commerce ads are performing. By keeping a close eye on your Facebook campaign metrics, you can also determine whether your ads need improving. Monitor the active users, number of engagements, ad click-through-rate (CTR), return on ad spend (ROAS) and more.

As you can see from our extensive list, there are a wide range of factors to consider when optimising your Facebook product ads. While there is a lot to take in, if you value Facebook ads as a viable sales generator, you should consider implementing these strategies if you want them to be truly effective.

However, here at Digital Marketing Engine, we understand that most businesses are stretched for time as it is. We know that some small business owners don’t have the spare time to research all of this. This is why we want to hear from you.

Speak to a Facebook Advertising Agency

At Digital Marketing Engine, we scale your business, by delivering Facebook ad campaigns that deliver tangible, clear results. With us, you won’t be left in the dark trying to deliver unpredictable and unmanageable sales. Instead, our results-driven approach will give you a campaign that is truly transparent.

For those that can’t commit long-term to a Facebook ad agency, we offer a Campaign Kick-Starter service. This lasts for about 4 weeks, and will leave you with a full Facebook sales funnel which you can manage and use easily.

Book a call with us today to see how we can help you.