How to Use Facebook Carousel Ads to Increase ROI

What are Facebook Carousel Ads?

Facebook carousel ads have been used widely by businesses to accomplish a wide variety of goals. These creative, intuitive Facebook ads can help a business connect with their audience in numerous ways. They’ve also proven instrumental for businesses hitting lower cost-per-click targets, while simultaneously allowing businesses a large canvas to advertise their products or services, sell directly, or tell their company story.

Facebook carousel advertisements allow you to show between 2 and 10 images within a single Facebook ad, each with its own external link. Users can scroll through these mini Facebook picture ads in one place.

They also display post text, headlines, link descriptions, CTAs and external links to your business website or landing page. While carousel ads have similar features to other Facebook ad formats, carousel ads offer something different.

Did you know that you can also get carousel Facebook video ads too? These ads offer businesses additional creative freedom and flexibility to create engaging advertising content. For businesses that have the direct objective of boosting engagement, driving website traffic and even selling directly, carousel ads are the way forward.

But what else makes these ad types great for advertising on Facebook? We will tell you all you need to know. Firstly, let’s recap the sizes, specs and other important metrics to remember.

Facebook Carousel Ads Specs

You can create Facebook carousel ads directly via your Page or via Facebook Ads Manager. However, if you want each card to link to separate URLs, you’ll need to use the latter.

Below are the specs and metrics:

• Cards: 2-10
• Image type: .jpg or .png file
• Image max file size: 30MB
• Video type: .MP4 or .MOV
• Video max length: 240 minutes
• Video max file size: 4GB
• Recommended Resolution: 1080x1080px
• Recommended Ratio: 1:1
• Headline: 40 characters
• Link description: 20 characters
• Text: 125 characters

It’s always worth remembering that Facebook images that contain 20% or higher may experience reduced delivery.

Why Create Facebook Carousel Ads?

Whether you’re a small business just starting out in the art of Facebook advertising, or an established e-commerce brand, there is no reason why Facebook carousel ads can’t work for you. There are many reasons why companies elect to choose carousel ads, such as:

• They highlight multiple products or services you offer

Carousel ads offer users plenty of opportunities to showcase different products in a single ad format. Each card that links to a different post-click landing page gives potential customers an easy buying experience, and by extension, this will help boost your click-through rates.

• They offer more detail about specific products or services too

At the same time, carousel ads give businesses the chance to focus on particular products or services as well. Displaying different images, angles, features and details on each card can provide customers with details about your products or services, and enlighten them about information they may not have been aware of before.

• They tell your brand’s story

Through successive Facebook image cards or video cards, these ad types make great opportunities to tell customers exactly who you are, what you provide and why you can make a difference to them.

• They promote events

Using carousel cards can also provide customers with important information regarding an event, or series of events. Each card can highlight specific details, such as dates, times, locations, acts and content highlights.

• They highlight benefits and processes effectively

If your business doesn’t sell products directly online, you can still use Facebook carousel ads to explain how your business works and why it can make a difference to your customers.

As with all types of Facebook ads, you have full control over how much ad spend you put into carousel ads.

So with the Facebook ad specs and benefits in mind, the next question is how can you make them work for your business? With any strategy, you should always take time to consider your ideal Facebook target audience, who you’re trying to reach and what your objectives are.

Carousel Ads Best Practices

If you’re looking for a tangible ROI with Facebook advertising, here are some general tips to remember.

Capture your audience’s attention
Utilise all ad components properly
Think carefully about your images or videos
Consider the order of your cards
Think about your post-click landing pages

If you know that you can benefit greatly from these highly-effective Facebook ads, but aren’t sure where to begin, we don’t blame you. Creating Facebook ads and managing them is tricky, and without proper guidance, you may not see an immediate ROI.

To alleviate that, book a call with Digital Marketing Engine today. We can get you started on the right foot, deliver winning Facebook ad campaigns and leave you with a sales funnel that you can manage easily and effectively.