Why the sales funnel’s days as a marketing model are numbered

Why the sales funnel’s days as a marketing model are numbered As a representation of the customer journey, the sales funnel is well past its sell-by date. Potential replacements include the messy middle, the bow tie and the flywheel   Dinosaur reconstruction can be a tricky game. If they weren’t lucky enough to find the fossilised…

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Generating UTMs for Tracking Traffic

How to Build UTMs Wondering where that sale came from? Tracking is the hardest part of any marketing campaign because people don’t behave in a way that makes it easy.  We plan campaigns with a journey that looks like this:   Ad-> Landing Page -> Checkout -> Purchase success page   but the reality is…

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Paid Social Campaign Manager

Paid Social Campaign Manager Fully Remote opportunity The Job: We’re looking for a Paid Social Campaign Manager to join our UK based (but 100% remote) Advertising Agency.  If you’re a social media expert (Facebook, Google, TikTok ads!) who loves to learn, has great ideas and enjoys working with a collaborative team, then this is for…

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USP is a bust… It’s all about your customer’s buying journey

blog header image for USP Is a Bust... Why your client's buying journey is where you need to focus

USP is a bust… It’s all about your customer’s buying journey How many times have you been told you need to work on your USPs?  They’re probably on your website somewhere, back in the 00’s they’d be emblazoned on a wall in the office <cringe>, but is that really what makes someone buy from you? …

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3 Tips for Spring Cleaning Your Lead Generation

Blog Title: Lead Generation Strategy

3 Tips For Spring Cleaning Your Lead Generation Strategy When it comes to keeping things fresh for your audience there are always opportunities to refine, enhance and streamline your communication.   With Springtime fully upon us, it’s the perfect time to dust off the winter blues and freshen up the content while you evaluate what’s…

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What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times?

What are the Best Facebook Ad Posting Times? There’s a lot of speculation about what the ideal posting time is for Facebook content. There may be conflicting information about what days are the best for posting; some digital marketing agencies suggest posting on Facebook at the weekends for optimum ROI, whereas others will suggest avoiding…

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Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel?

Should I Install the Facebook Pixel? What is the Facebook Pixel? Facebook Pixel is an analytics tool that helps you understand your target audience and what they’re looking for. It does this by allowing you to measure the effectiveness of your advertising by the actions people take on your website. Facebook Pixel sends you signals…

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Which Lookalike Audiences Should you be Using in Facebook Ads?

Which Lookalike Audiences Should you be Using in Facebook Ads?

Which Lookalike Audiences Should you be Using in Facebook Ads? What are Lookalike Audiences? Successfully targeting your Facebook advertising can be a tricky business, but one sure-fire way of doing it is by creating Facebook Lookalike audiences. Lookalike audiences are tools that give you the ability to find new people that are likely to be interested in…

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Best Practices for Effective Facebook Video Ads

Best Practices for Effective Facebook Video Ads

Best Practices for Effective Facebook Video Ads It pays dividends for businesses to think carefully about their Facebook advertising strategy. This is well-documented, and if they are to achieve any sort of success and ROI, a business can’t afford to advertise on Facebook blindly, without thinking about their goals, strategy, and audience. However, some of…

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How Much Do Facebook Ads Cost, and Do They Have Value?

How Much Do Facebook Ads Cost

How Much Do Facebook Ads Cost, and Do They Have Value? The Cost of Advertising on Facebook If you have ever wondered what the best way to advertise on Facebook is, and whether it’s worth putting your time, effort and ad spend into such an endeavor, you are not alone. Many businesses have questioned how…

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